Produced, filmed, and co-edited a branded commercial designed to drive meal plan conversions among incoming freshmen. Managed end to end production logistics and shaped the creative direction to deliver a persuasive, audience-specific campaign.
UGA Dining Services
Produced and led the creative concept for an animated explainer video developed under UGA's “Navigate Like a Champion” campaign. Directed voiceover talent and oversaw storyboard development & animation to deliver a clear, on brand solution for student navigation and resource accessibility.
uga parking services
Produced, directed, and led full creative development for a multi-day brand campaign spanning 7 locations across campus. Owned creative direction, storyboarding, and project management across multiple deliverables from initial concept through final delivery. (Featured here: flagship website header video.)
UGA Dining Services
