BTS content
Student Testimonials
Produced a series of student testimonial videos for use across website, social, and paid advertising, contributing to interview format development and creative approach to capture authentic stories that drive workshop conversions. Managed all aspects of production from shoot logistics through final editing and delivery.
Social Content
31M+ Social impressions in one year
2.8M+ Social engagements in one year
2.7M Views on YouTube in one year
Brand overviews
Produced, filmed, and edited branded company overview videos for Rule #1 Investing, translating the firm's core investment philosophy and workshop offerings into a credible, professionally crafted visual narrative. Led creative concepting and production from brief to final delivery.
Digital Ads
YouTube Educational Series
Produced, filmed, and edited a library of 100+ educational videos for Rule #1 Investing over two years, leveraging a strategic batch production workflow to drive consistent YouTube growth at scale. Contributed to content format development and category strategy across topics including investing fundamentals, company case studies, and the Rule #1 philosophy. Work contributed to 2.7M+ YouTube views, 31M+ social impressions, and 2.8M+ social engagements in a single year.
Produced, filmed, and edited a day-in-the-life documentary style piece following one of Rule #1's lead educators, designed to humanize the brand and drive workshop conversions through authentic storytelling. Sole producer on a concept developed to launch an ongoing content series