Produced multi-asset event coverage for Vitamin Shoppe's Valparaiso franchise grand opening, capturing live event footage and on-camera interviews to create a compelling franchise marketing piece. Led creative approach and format development to deliver content designed to inspire and convert prospective franchise owners.

Produced and co-concepted a branded multi-platform video featuring two Vitamin Shoppe franchise owners in an interview style format, designed to humanize the brand and promote its community-focused culture to prospective franchise audiences.

Produced, filmed, and edited a corporate brand video targeting prospective franchisees, leading creative development to translate Vitamin Shoppe's core principles and franchise value proposition into a compelling, conversion-focused visual narrative.

Produced and edited a multiplatform franchisee testimonial video, contributing to the interview format and creative approach to authentically capture a franchise success story and reinforce confidence in Vitamin Shoppe's corporate support among prospective franchise owners.