I produced, shot, and edited this video to promote the 21 Club , a donation-driven NIL campaign supporting student-athletes. The piece was designed to elevate the brand’s mission while highlighting athlete stories, encouraging alumni and fans to contribute by connecting emotion with action across digital platforms.
21 club Donor promotion
I produced, shot, and edited this branded YouTube video as part of an NIL campaign targeting Gen Z audiences. The concept paired UGA women’s soccer athletes with brand interns in a lighthearted penalty shootout challenge, blending sports energy with lifestyle content to boost engagement and relatability across social platforms.
UGA WOMEN’s SOCCER
NIL Influencer Campaign – Beauty
Led production for Swake’s NIL influencer campaign, featuring college athletes to promote their new cosmetics line. Managed creative direction, content capture, and post-production across platforms.
